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Business Planning


Strategic Marketing

BUSINESS PLANNING

The cornerstone of any successful business - be it large or small - is a solid business plan. Unless you can clearly articulate your business opportunity, value proposition, and business strategy and then follow through and implement it, you will be disappointed in the results, possibly failing to attract investment, employees, and customers.

Why do so many business plans end up collecting dust on a shelf once they are written? There are several possible reasons for this including lack of objectivity, lack of [passionate] commitment, lack of follow through, or simply lack of a good plan. For any of these reasons it is well-recognized that outside business planning counsel can be the best investment your organization will ever make.

Andrie Nel Consulting Inc.'s business planning services are flexible and adaptable to meet your needs. Whether you've already prepared your plan and are looking for an external reviewer to evaluate its Results Quotient or you are in need of its development from start to finish, we can help. Using the OnTarget Planning™ Methodology, our consultants can rapidly move you through the necessary planning phases to ensure a tightly integrated business plan that is structured for success.

Results may include:
Visioning Workshop…a facilitated approach to establishing a common understanding of where your organization wants to go and how you will know when you get there.
Business Modeling…providing a comprehensive business model to substantiate your successful business proposition
Gap Analysis and Strategy…in conjunction with Business Modeling, provides an objective assessment of what organizational barriers exist and the recommendations on how best to overcome them.
Tactical Planning…provides detailed and measureable organizational planning in support of the Business Vision and Strategy.
Performance Assessment…provides analysis and recommendations on business performance with particular focus on financial, sales and marketing, and customer service. The outcome is an audit report with recommendations to address any issues uncovered.

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STRATEGIC MARKETING
The art of Marketing is actually a science… Often when someone thinks "marketing", they think of catchy ads or 4-colour brochures. These creative outputs are extremely important and are truly works of art; however, unless they are conceived in the context of an integrated marketing strategy their results may very well be disappointing. Real Strategic Marketing goes beyond the 4 P's of yesterday and incorporates numerous interdependencies including an organization's customer intelligence, corporate strategy, sales model, strategic partners (a new important 'P'), service delivery strategy, information infrastructure, and lest we forget: Web strategy.


Like our business planning services, our strategic marketing expertise can be flexibly applied to suit your needs and used to augment your internal marketing resources.

Results may include:
Strategic Market Planning…soup-to-nuts provision of an integrated marketing system in lock step with your sales model and organization and in support of the customer relationship lifecycle.
Market Research and Analysis….providing market intelligence, focus, understanding, and strategy to help you penetrate your chosen market.
Competitive Analysis…providing competitive understanding, differentiation, and strategy to help you build an effective value proposition to your customers.
eBusiness Opportunity Analysis…providing scope, understanding, and strategy to leverage all the Web has to offer.
Communications Planning…providing comprehensive, executable communications plans to support your business activities.
Project Management…providing strong project leadership to execute any of the above plans.
Advisory Services…providing mentoring and management leadership on an as needed basis
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